Description
Posters as an art form were invented by Jules Chéret in Paris in the 1860’s. Their proliferation and refinement were the result of advances in printing technology, a relaxation of laws regulating the press, and a booming demand for the advertisement of ‘modern’ products and of the Parisian lifestyle in the Belle Epoque (1871 – 1914). In journals, books, theater programs, and posters, the graphic arts soon transcended their commercial function and became art objects sought out by art collectors worldwide.
